After modifications to its content moderation, Parler will return to the Google Play Store

Parler, a popular social media site among conservatives, has been reinstated in Google's app store as a result of what Google claims are significant adjustments to the app's content monitoring procedures.

As of this Friday, Parler will once more be accessible for download via the Google Play Store, according to a statement from Google (GOOG (GOOG)). Due to concerns that the app was hosting incitement and threats of violence after the Capitol riots on January 6, the app was suspended. At the time, Parler lacked crucial content moderation systems, such as ways for users to report objectionable content and the capacity to remove users who violated the app's terms of service, according to Google.

Since then, Parler has improved its content moderation, provided the necessary capabilities, and prepared a return to Google's official app store, according to Google.

A Google spokeswoman said, "As we've always stated, apps are permitted to appear on Google Play providing they conform with Play's developer regulations. "All Google Play apps that include User Generated Content (UGC) are required to implement robust moderation practices that forbid objectionable content, offer an in-app system for reporting objectionable UGC, take action against that content as necessary, and remove or block abusive users who disobey the app's terms of service and/or user policy."

Axios was the first to report on Parler's restoration.

Parler stated on Friday that it has been working "constantly" to modernize its systems over the past few months and that it was added back to Apple's app store more than a year ago. While Android users cannot download Parler via Google's exclusive app store, they can "side-load" it directly from the Parler website and install it.

According to Samuel Lipoff, chief technology officer at Parler, "We are happy that Parler is back on Google Play as a native app so that Android customers no longer have to side-load." We actively worked to create a more feature-rich and dynamic user experience when we were gone from Google Play. The moment is now to sign up with Parler and rediscover the non-partisan forum where we encourage free speech!

Following Google's announcement that Truth Social, a Twitter-like app backed by former President Donald Trump, did not adhere to the platform's guidelines for content moderation and could not be made available on the Google Play Store, the company has now decided to reinstate Parler.

According to a source with knowledge of the situation, Truth Social plans to submit a fresh version of the app for evaluation in a matter of days or weeks. The company is "quite actively" trying to improve its moderation mechanisms to meet Google's requirements.